IBM Experience

IBM – I had a great experience at Big Blue in various strategy jobs.  Built a bunch of cool analytics models and got to drive those deep into the business to help generate more revenue.

• Led development of advanced  marketing analytics models (customer value/customer experience). Identified $2B in new opportunity (winning full support of COO, CTO, CMO and Gountry GMs), contributed to >$50m net new business (contracts), regularly participated in C/SVP – level customer briefings for top accounts/prospects & contributed to numerous marketing initiatives including redesign of the global brand equity and customer satisfaction monitoring/reporting platforms, >$100m ad campaigns and critically acclaimed company repositioning after new CEO (SJP) took helm (OnDemand positioning & redefinition of company values).

• As part of strategic account sales process, briefed numerous senior executives (CxO, SVP & VP) at top customers/prospects on customer experience, brand analytics and the brand transformation of IBM.  Briefings included Home Depot (CEO), Walmart (SVP), Altria (SVP), Visa (VP), P&G (VP), Royal Bank of Canada (VP), AT&T (SVP), UPS (SVP), etc.

• Instumental in IBM’s successful participation in and co-chairing of the National Innovation Initiative as lead of the inter-organization “innovation markets” work group (focused heavily on eco-systems, global market forces and immigration policy) resulting in the National Innovation Act (bill introduced into the Senate in 2005 by Senator Lieberman).  This all ultimately resulted in the America COMPETES Act, signed into Law by President Bush in 2007.

• Regularly sought out to participate in special task forces to help define ways to further sales and in SMBs, Retail Solutions Group, Emerging Markets (India and China), etc.

• Regularly sought out to speak at conferences (Esomar, IIR), professional organizations (PDMA, ANA) and top business schools (MIT, Michigan, Notre Dame).

• Defined and implemented an [award winning] analytics driven methodology for customer experience based (as opposed to advertising driven) global brand strategy & management which has now been implemented at 2 of the 6 most valuable brands in the world (one b2b and one b2c).