Viral analytics and metrics – go viral young startup

One of the things I am passionate about is analytics and metrics. I’m most interested in gathering a breadth and leveraging them to drive solid decision making. While at IBM I worked closely with a group of exceptionally talented researchers (marketing and technology) to develop a host of models used to drive broad reaching strategy … Continue reading

Viral hurdles

One thing I’ve been talking about a lot lately with my startup friends is viral growth. One thing I constantly tell people is to lower the hurdle for engagement with and increase the accessibility of your brand/products.  The fewer clicks/steps/pieces of personal information you present the higher the probability you will get some user trial/engagement. … Continue reading